Do you know how effective “Landing Pages” are in Driving Visitor from a link within Social Media, Email Campaign or Blog Posts to Funnel and Converted to a Lead ?
Most people still have doubts over their website and landing page. While website is your overall online brand identity, landing pages are specifically intended towards generating leads and have proven to be an effective marketing tools. Business Website accommodates various pats for a visitor ot take, while landing page accommodate more specific action. One biggest advantage of landing page is that it directly supports your specific and immediate business goal, such a reaching out to a new niche market, promoting new product, getting more online leads or closing more sales.
Website’s home Page is usually designed with general purpose of creating online identity which reflects your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site. So in all designed to encourage exploration. As compared to Home Page, the landing page is created just for either of two – Capture Leads or Warm up Potential Customers.
Effective Landing Page Must:
- Support your Business Goal
- Increasing Conversions
- Generate Insights and serves purpose of Data Mining for the Companies
- Improve conversions through paid campaigns
- Increases Credibility and Create Brand Awareness
- Can be an effective tool for Market Research, opinion Polls or Case Study