Social Media Advertising, Social Media Optimization or Social Media Marketing are almost the related terms with the basic difference in their approach. So broadly they all are same while each one stands out for its specific purpose. Social Media outreach and conversion is the prime goal of any Social media Campaign, which can be achieved by Paid Promotions, Organic Promotions or implementing the micro strategy which includes:
- Maintaining the Consistent and Quality of Posts
- Choosing the Right Creative, Content and time Combination
- Avoid malpractices like too much of sharing, spamming or unwanted tagging.
Social media optimization and advertising increases interaction and awareness of your product, brand or event by using a number of social media channels and communities. As a digital strategy, social media optimization can be used to increase awareness of new products and services or create a connect with customers